Attention Economy and Independent Media
Attention Economy and Independent Media Why Focus Is the New Currency in the Digital Era We no longer live in an information economy. We live in an attention economy. Information is abundant.Content is constant.Platforms compete relentlessly. What is scarce is not content. It is attention. Every scroll, click, stream, and swipe represents a micro-transaction of focus. And in this environment, independent media platforms face a unique challenge: How do you […]
